Life in the Keweenaw
This video was created as a community project produced as part of the Leadership Keweenaw program. The 10 month leadership development program was hosted by the Keweenaw Chamber of Commerce and organized by a group of local leaders.
Participants were required to take on a community project as part of the program. My project team (Devin Leonarduzzi, Cassy Tefft de Muñoz, and myself) created a community video that highlights some of the best reasons to live in the Keweenaw area. The ultimate goal of the video is to attract and retain more professionals here in the Keweenaw. For job candidates, the video serves as a preview to life in Houghton/Hancock.
This video is now available to the public as an asset for recruitment. Several large employers in the Houghton/Hancock area are currently utilizing this video in their recruitment efforts.
With a respectable amount of views on YouTube, we consider this project to be a success.