Event Management
15 Years as Event Planner | Brand Strategist | Storyteller | Team Leader
A highly skilled marketing and event planning professional with expertise in Adobe Creative Suites, digital marketing, and brand development. With a proven track record in executing 100+ successful engagement events per year and driving significant growth in both sales and social media engagement, I excel in creating targeted marketing strategies that resonate with diverse audiences.
Below are examples of just a handful of the events I have planned over the past 15 years.
Mind Trekkers-Traveling STEM Roadshows
10+ Events Annually | 100-5,000+ Attendees | 50+ Volunteers | 3 Speakers | 6 Years
Oversaw planning of Mind Trekkers, a nationally acclaimed traveling STEM roadshow, bringing high-energy, hands-on, STEM festivals to communities around the United States.
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Led strategic marketing initiatives for each festival including designs for event advertising, media purchased, press releases, and all communications.
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Secured over $115,000 in grant funding for youth outreach programs from government agencies, corporations, community foundations, and private donors.
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Planning of VIP Luncheon for sponsors including coordinating speakers, luncheon layout, menu, and A/V for presentation.
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Planning and set up of a Summer Youth Programs booth at each event, including swag, videos, flyers, posters, and raffle for follow-up with potential customers.
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Pre and post attendee, teacher and volunteer survey analysis.
1,500+ Attendees Annually | 6 Weeks | 65+ Staff | 6 Years
Directed and led planning of Summer Youth Programs, educational week-long explorations of college and career opportunities for students in grade 6-12.
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Hired, trained, and supervised a student staff of 65+ to ensure superior hospitality to 1500+ program customers. Communicated regularly with departments across campus to coordinate 50+ programs annually.
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Developed and fostered meaningful customer relationships abroad to grow Summer Youth Program international participation by 77%.
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Secured over $115,000 in grant funding for youth outreach programs from government agencies, corporations, community foundations, and private donors.
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Created and implemented strategic marketing plans for programs including brand development, website update/management, media purchases, press releases, and trade shows.
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Pre and post attendee survey analysis.
Husky Eats-Campus Orientation Outreach
5,000+ Attendees | 7 Presentations | 7 Tabling Events
Coordinated event participation and strategic messaging shared with students before and during campus move-in and orientation to educate students on dining apps, programs and events.
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Planned and executed a new student webinar with five campus departments, reaching 375+ attendees before arriving on campus.
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Presented key dining messaging to 1,500 first year students.
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Led booth design and execution for on-campus student engagement events reaching over 3,500+ students.
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Efforts led to record use of mobile dining app, averaging 192,000+ views per month.
250+ Attendees/Week | 8 Events | 15 Volunteers
Led participation in a weekly community farmers’ market. Coordinated volunteers and worked with chefs to offer food samples, answer cooking questions, offer recipe cards, and swag.
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Pre-Launch: Designed and coordinated a social media launch campaign with the Farmers’ Market Collective to introduce our participation and share how attendees can engage with our chefs.
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Led booth design and execution weekly. Designed display items including tents and banners to draw attendees in, and takeaway materials.
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Built and managed schedule to coordinate and track weekly volunteers, chef demonstrations, food samples, recipes, and track event attendance.
150+ Attendees | 30+ Company Participants | Event Sponsorship Secured
Led planning and execution of Return North, a career fair to match professional job seekers with employers in Michigan’s Upper Peninsula.
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Led a strategic marketing campaign and outreach to attract 30+ companies and 150+ attendees.
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Coordinated online platform for participating companies to develop profiles and seek out attendees prior to the event.
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Secured corporate event sponsor and coordinated local media coverage including television, radio, and press releases.
3 Events | 110-180 Attendees| 8-10 Actors | 30+ Volunteers
Oversaw planning, design/marketing, and execution of three murder mystery fundraiser events.
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Led casting call and schedule for actors rehearsals. Ensured all props were ordered or created.
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Coordinated with local vendors to secure venues, arrange setup, and menus.
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Set up and manage online ticket sales through Eventbrite platform.
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Managed volunteer sign-up and day of task execution.
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Selling out each show by leading successful grassroots marketing campaigns to promote events with a minimal budget.